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В основе рекламной или PR кампании лежит удачная идея. Именно за нее рекламным агентствам платят деньги, и именно с нее мы начинаем свой творческий процесс. Родившись, идея не существует сама по себе. Она требует визуализации или воплощения, понятного каждому, а это уже и есть креатив. Блестящая идея, воплощенная в гениальный креатив – залог успеха любой кампании.
Процесс превращения макета в реальный продукт – этап, на котором важна каждая мелочь. Только креатор видит картину целиком и способен подобрать материалы, методы изготовления и фурнитуру. Речь, в основном, о полиграфии. Благодаря многолетнему опыту, мы отлично разбираемся в тонкостях производственного процесса и берем на себя выполнение заказов «под ключ».
Связи с общественностью известны миру с момента возникновения коммуникации между людьми. Сегодня сложно переоценить значимость PR. Невозможно представить себе современный бизнес или бренд вне деятельности, направленной на формирование его ценности в обществе, на повышение его узнаваемости и увеличение его присутствия в информационном поле.
Навыки четко и ясно формулировать свои мысли, писать без грамматических ошибок и правильно расставлять знаки препинания, увы, все реже встречаются в современном обществе. Качественный копирайтинг – залог Вашей репутации. Любое Ваше слово должно быть безупречным, ведь то, как Вы говорите о своих ценностях демонстрирует уровень Вашей культуры.